• Profile
• Experience
• Portfolio
• Skills
• Education

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Experience

Owner, Creative Art Director 10/06 - Present

Effective Advertising Solutions LLC in Clearwater, FL

Designed, developed, and managed in excess of 50 advertising projects from concept to completion. Industries include fitness, automotive, marine, engineering, hospitality, construction, finance, arts, healthcare, and environmental. Creative Project emphasis includes (either design from scratch or improving) Visual Communication, Graphic Design, Corporate Identity, Branding, Print and Internet Advertising, Direct Marketing and Promotions, Website Design, and some simple Flash/Video.

(Note: 75% of Portfolio samples below were developed during this position (primarily since 11/08)

Freelance Marketing Manager 11/08 - Present

Effective Advertising Solutions LLC in Clearwater, FL

Direct and manage multiple clients’ entire marketing programs. Tasks include research, analysis, content writing, on and off-page SEO, SEM, AdWords, social media, budgeting, ROI conversion analysis/optimization. Web design, management, hosting over 20 websites including 1 e-commerce from scratch. Built and developed many client, vendor, and partner relationships. Coordinated projects, managing in entirety or acting as liaison between clients and printers/publishers/IT/advertising vendors, sometimes negotiating rates on client’s behalf. Collaborate with clients’ marketing personnel/sales staff to develop more effective marketing materials. Built team of freelance designers/developers to work with and delegate responsibilities to as needed. Additional non-design related skills and training listed below.

Graphic Designer 7/02 - 11/08

duPont Publishing in St. Petersburg, FL

Worked closely with account executives, magazine editors, and marketing VP's to design magazine ads for the various clients of 6 different duPont REGISTRY magazines. Industries included automotive, marine, real estate, exotic car, celebrity, luxury shopping. Clients included local dealerships/realtors as well as national franchises of Ford, Mercedes-Benz, RE/MAX, Keller Williams Realty. Created brand collateral, print advertisements, media kits, mail pieces, and trade show graphics to enhance the duPont REGISTRY brand. Designed, paginated, and managed all ads of the Auto Classified Gallery for several years. Individually selected and groomed to take over image coordination and pre-press management departments. Selected to train and coach several new designers.

Intern - Assistant to Art Director 4/02 - 7/02

Business Video Productions in Tampa, FL

Assisted in design for large corporate award shows, video elements, and web graphics. Acknowledged for being a go-getter and problem solver and managing project tasks on my own.

Intern - Assistant to Art Director11/00 - 6/01

CMSA Advertising & Public Relations in Clearwater, FL

Assisted with design/layout of print ad campaigns, brand collateral, 70 page catalog, local and national print advertising. Clients included National Cremation Society, Brady Worldwide, Shepherds Beach Resort, The Wave night club.

Portfolio

Skills

Education

International Academy of Design and Technology Tampa, FL

Interactive Media Degree, 2001 — Graphic Design, Web Design & Development, Advertising, Branding, Marketing, Multimedia Presentations, Project Organization and Management, Illustration, Digital Illustration, 3D Animation.
Video Storyboards/Filming/Directing/Production/Post-Production/Special Effects; Audio Writing/Recording/Sampling/Editing/Producing. Courses included the software (not listed current in Skills): Premier, After-Effects, Director, 3DS Max, Pro Tools, Javascript.
(3.6 GPA)

Miscellaneous Training St. Petersburg College and Online Training

• SEOmoz.com PRO Member, July 2009 - Present,
  Used software to manage SEO campaigns of multiple websites, learn continuing education in on-page/off-page optimization. Primary focus included SEO-friendly website design; determining keyphrases, then writing SEO-optimized website content; using research to determine website architecture, and SEO on the web-host level. Secondary focus included all other phases of external SEO including internet marketing, content distribution, link building, social media integration. Accomplishments include numerous 1st-page primary keyphrase search results, multiple #1 and Top 3 Google results, and large increases in organic traffic. Have also worked with an outside SEO firm acting as liaison and project manager on behalf of my client while providing all content and leading direction.
• Lynda.com Subscribed Member, March 2007 - Present, Broad range of continuing education courses (including Skills section)
• CSS for Designers Certificate — 7 Hour Web Development Course
• Joomla 1.5 Essential Training Certificate — 4 Hour Web Development Course
• St. Petersburg College, January 2007, Flash 7 (Refresher Course) — Course Credit (4.0)
• Advanced Color Management — Experienced with pre-press setup and printing issues, using D50 light booths, Using Pantone swatches for CMYK, RGB, and Pantone Color Coordination, Photo correction/manipulation with color management
• Additional Application Understanding/Familiarity — Javascript, PHP, JQuery, Wordpress, Zen Cart, MySql, Cross-browser Compatibility
• Business Skills, Various Sources — Project Management, Business Development, Organizational Management, Leadership, Sales, Technology, Social Media, Event Promotions, Affiliate Marketing, Creating Proposals, Sales Presentations, Business Law, Business Agreements, Invoicing, Accounting, Bookkeeping, Business Taxes, Scanning, Printing.
• Computer Skills — PC Experience (but still prefer Mac), Excellent in spelling, grammar and punctuation. Can Type 60wpm.
• Familiar Systems — iContact, HostGator, GoDaddy, BigCommerce, Authorize.Net, Merchant Services, FreshBooks, RingCentral, EchoSign, Examiner, Basecamp Project Management, Google Webmaster Tools, ConstantContact, Comodo SSL, YouTube, Facebook, Twitter
• Personal Training Certification, August 2010, National Academy of Sports Medicine (Just for fun)

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