2655 Ulmerton Road #178, Clearwater, FL 33762
references available upon request
Creative problem-solver who excels at analyzing problems and creating solutions. Passionate, outside-the-box thinker about exploring new concepts and optimizing strategies. Will embrace your vision and maximize our communication.
Organized leadership with a proven ability to design and improve brand identities and manage multiple creative projects simultaneously. All phases of creative direction: information organization, concept development, art direction and design, direction and execution of branding, advertising and marketing initiatives.
Extensive experience with marketing/advertising and can personally execute or direct—research, analysis, strategic planning, execute design and managing creative solutions and broad range media marketing for a wide variety of different industries.
Effective Advertising Solutions LLC in Clearwater, FL
Designed, developed, and managed in excess of 100 advertising projects from concept to completion. Industries include fitness, nonprofit, iTunes Apps, automotive, marine, engineering, hospitality, construction, finance, arts, healthcare, and environmental. Creative Project emphasis includes (either design from scratch or improving) Visual Communication, Graphic Design, Corporate Identit & Branding, Print and Internet Advertising, Direct Marketing and Promotions, Website Design, and some Flash/Video.
(Note: 75% of Portfolio samples below were developed during this position (primarily since 11/08)
Effective Advertising Solutions LLC in Clearwater, FL
Direct and manage multiple clients’ entire marketing programs. Tasks include research, analysis, content writing, business strategy development, on and off-page SEO, SEM, AdWords, social media, budgeting, ROI conversion analysis/optimization. Web design, management, hosting in excess of 20 websites, including 1 e-commerce built from scratch. Built and developed many client, vendor, and partner relationships. Coordinated projects, managing in entirety or acting as liaison between clients and printers/publishers/IT/advertising vendors, occasionally negotiating rates on client’s behalf. Collaborate with clients’ marketing personnel/sales staff to develop more effective marketing materials. Built team of freelance designers/developers to work with and delegate responsibilities to as needed. Additional non-design related skills and training listed below.
Mediagistic, Inc. in Lutz, FL
Appealed for a 3 month contract position as a Web Designer to help catch up and bring a new level of finesse to an unseasoned, yet rapidly growing, 22-person internet marketing department currently in arrears. Once website demand was equalized, to help fill the void in both management and production, I was offered a salaried position as an Internet Marketing Team Lead. In this multifaceted role, I acted as the interim Internet Marketing Manager responsible for hiring and development for the Social Media, Web Content, and Performance Analyst (heavy SEO/SEM focus) departments. Simultaneously, I was also answerable for being both the acting SEM Manager ($1M, 100+ clients) and Creative Marketing Strategist, an acting manager for all Email Marketing campaigns (40+).
I later inherited the latter concentration as a focal point as an acting Email Marketing Director & Designer where I directed Prospecting and Customer Nurturing campaigns topping 10M Emails. I also developed a custom CRM-integrated Customer Nurturing product. Clients included local, national, and international companies including Nicor Home Solutions, a Nicor Gas Affiliate, Aqua Heating & Plumbing, Quail Hollow Golf Course & Entertainment Venue, Coconut Bay Beach Resort & Spa, and the tourism board for the Island of Saint Lucia. I spent the remainder of my tenure as a Digital Strategy Account Manager. In this position I worked directly with clients, account managers, and the production team to oversee all internet marketing campaign deliverables for client accounts and direct all strategy and performance.
duPont Publishing in St. Petersburg, FL
Worked closely with account executives, magazine editors, and marketing VP's to design magazine ads for the various clients of 6 different duPont REGISTRY magazines. Industries included automotive, marine, real estate, exotic car, celebrity, luxury shopping. Clients included local dealerships/realtors as well as national franchises of Ford, Mercedes-Benz, RE/MAX, Keller Williams Realty. Created brand collateral, print advertisements, media kits, mail pieces, and trade show graphics to enhance the duPont REGISTRY brand. Designed, paginated, and managed all ads of the Auto Classified Gallery for several years. Individually selected and groomed to take over image coordination and pre-press management departments. Selected to train and coach several new designers.
Business Video Productions in Tampa, FL
Assisted in design for large corporate award shows, video elements, and web graphics. Acknowledged for being a go-getter and problem solver and managing project tasks on my own.
CMSA Advertising & Public Relations in Clearwater, FL
Assisted with design/layout of print ad campaigns, brand collateral, 70 page catalog, local and national print advertising. Clients included National Cremation Society, Brady Worldwide, Shepherds Beach Resort, The Wave night club.
Interactive Media Degree, 2001 — Graphic Design, Web Design & Development, Advertising, Branding, Marketing, Multimedia Presentations, Project Organization and Management, Illustration, Digital Illustration, 3D Animation.
Strategic Intervention Coach Certification, Expected 2014 — Develop Personal, Interpersonal, Small Group, Departmental, and Organizational: Behavior Modification, Leadership, and Coaching Skills with the intention to transcend (traditional) "management" directives and rather emphasize leadership that maximizes the untapped potential in both individuals and organizations.
More about Strategic Intervention — Developed to extract the most practical and effective forms of strategic action and communication from a variety of disciplines: Ericksonian therapy, strategic family therapy, Human Needs Psychology, organizational psychology, neurolinguistics, psychology of influence, strategic studies, traditions of diplomacy and negotiation, and others. Strategic Intervention encompasses strategies that span from the belief systems and emotional patterns within an individual, to individual relationships, to group dynamics, to organizational and cultural interventions. Learn more.